When you’re investing, it’s important to spread your money across different types of investments, like stocks, bonds, and cash. This helps you get the most bang for your buck while lowering your risks. We’ll cover the five best ways to allocate your assets, so you can create a solid and diverse investment portfolio that fits your goals and comfort level with risk. Whether you’re an investing newbie or an old pro, these asset allocation strategies will help you get the most out of your money. Let’s dive in!

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What Is Strategic Asset Allocation?

Strategic asset allocation is a long-term investment strategy that involves creating a diversified portfolio of assets based on a set target allocation. You figure out how much risk you’re okay with, what your goals are, and how long you want to invest. Then, you create a diverse portfolio that matches that plan. You might choose to invest in stocks, bonds, real estate, or commodities – a bit of everything to spread the risk. 

Once you’ve made your plan, you don’t just leave it be. You check it every so often to make sure it still matches what you want. This way, you can balance risk and reward over the long haul. Lots of people – regular folks, big investors, and money managers – use this strategy to help them invest smarter.

Why Asset Allocation Strategies Are Important

Asset allocation strategies are important because they help investors build a balanced and diversified investment portfolio that matches their risk tolerance, investment objectives, and time horizon. By allocating assets across different classes, such as stocks, bonds, and cash, investors can spread their risks and reduce the impact of volatility on their overall returns.

Plus, having a diverse portfolio means you can take advantage of different markets and industries while minimizing the impact of any individual asset or sector. Additionally, asset allocation strategies can help investors avoid emotional decision-making and stick to a long-term plan, which can improve their chances of achieving their financial goals. Overall, asset allocation strategies are a critical component of a sound investment plan that can help investors manage risk and maximize returns over time.

5 Best Asset Allocation Strategies

1. Insured asset allocation

Insured asset allocation is an investment strategy that combines a traditional asset allocation strategy with an insurance component. In this strategy, a portion of the portfolio is allocated to a fixed or variable annuity contract that guarantees a minimum return or shields you from losing money in the event of a market downturn. This insurance component allows investors to limit their potential losses while still participating in the potential gains of the markets. 

The remaining portion of the portfolio is allocated to a diversified mix of stocks, bonds, and other assets, based on the investor’s risk tolerance and investment objectives. Insured asset allocation can provide investors with a balance of growth potential and downside protection, making it a suitable strategy for investors who are looking to manage risk while still participating in market growth. However, it is important to note that annuities come with fees and surrender charges, which can impact overall returns. As with any investment strategy, investors should carefully consider their objectives, risks, and costs before investing in insured asset allocation.

2. Dynamic asset allocation

With dynamic asset allocation, the portfolio is managed actively, and the asset allocation is adjusted in response to changes in the market or other economic factors. For example, if the market is performing well, the portfolio manager may shift assets from fixed-income securities to equities to take advantage of the growth potential. On the other hand, if the market is volatile, the portfolio manager may move assets into more stable assets to limit downside risk.

Dynamic asset allocation is based on the premise that markets are not always efficient and that prices can deviate from their true value. By actively managing the portfolio, the goal is to take advantage of market inefficiencies and optimize returns. However, dynamic asset allocation involves more frequent trading, which can result in higher fees and taxes.

3. Tactical asset allocation

Tactical asset allocation is an investment strategy that involves actively adjusting the allocation of assets in a portfolio based on short-term market forecasts. It involves making frequent adjustments to the portfolio based on market conditions and forecasts. The goal of tactical asset allocation is to take advantage of short-term market opportunities and improve the overall performance of the portfolio. This approach involves higher risk and costs than traditional asset allocation and requires accurate market forecasting.

Tactical asset allocation and dynamic asset allocation are both active investment strategies, but tactical asset allocation is a more aggressive and short-term oriented approach, while dynamic asset allocation is more focused on optimizing long-term returns and may be less reliant on market forecasts.

4. Constant weighting asset allocation

Constant weighting asset allocation is a passive investment strategy that involves maintaining a fixed allocation of assets in a portfolio over time, regardless of market conditions. It’s a simple and low-maintenance approach to investing that can help investors maintain a balanced and diversified portfolio. However, this approach may not be suitable for all investors, as it may not take into account changes in market conditions or the investor’s changing investment goals over time.

5. Integrated asset allocation

Integrated asset allocation is an investment strategy that combines multiple asset allocation approaches into a single, cohesive investment plan. This approach seeks to take advantage of the strengths of each approach while minimizing its weaknesses. Integrated asset allocation typically involves combining traditional or strategic asset allocation with dynamic or tactical asset allocation to create a more balanced and flexible investment plan. This approach requires active management of the portfolio and may involve a higher level of risk than traditional asset allocation.


Asset allocation strategies are essential for managing risk and optimizing returns in any investment plan. The right strategy depends on an investor’s financial goals, investment horizon, and risk tolerance. There are various strategies investors can employ. Whatever approach investors choose, it’s important to work with a qualified professional, remain patient and disciplined, and keep long-term goals in mind.


1. What is the difference between a 70 30 and 60 40 portfolio?

A 70/30 portfolio refers to an asset allocation strategy in which an investor holds 70% of their portfolio in stocks and 30% in bonds or other fixed-income securities. A 60/40 portfolio, on the other hand, refers to an asset allocation strategy in which an investor holds 60% of their portfolio in stocks and 40% in bonds or other fixed-income securities.

2. What are the 5 main categories of assets?

The five main categories of assets are equities, fixed-income securities, cash and cash equivalents, real estate, and commodities. Each category has unique risk and return characteristics, and a well-diversified portfolio typically includes a mix of these assets to manage risk and optimize returns over time.

3. What assets are more profitable?

It’s difficult to determine which assets are more profitable as performance can vary significantly over time. Equities have provided higher returns historically, but higher returns typically come with higher risk. The appropriate asset allocation will depend on an investor’s financial goals, investment horizon, and risk tolerance.

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