Art has always been a source of inspiration for me, fueling my creativity in ways I hadn’t imagined when I started out as a brand manager. Even when I was knee-deep in marketing strategies or analyzing consumer data, I found myself constantly drawn back to the world of visual storytelling, especially short-form relatable comics.
There’s something about the balance of words and imagery that resonates deeply—it’s a medium that allows for both structure and freedom, which aligns with my approach to brand building. My work exists at the intersection of structure and spontaneity—where brand guidelines meet creative expression. In comics, each panel is a controlled narrative, yet there’s freedom in every line and dialogue. Similarly, in brand building, each element serves a purpose, but there’s room for play and innovation. I craft brands like I craft stories—layer by layer, with a balance of words and imagery that speaks volumes.
Over the years, I began to explore this passion more seriously. I started taking on comic commissions as a creative outlet outside of my corporate life. This not only gave me a break from the business world but also allowed me to express ideas and stories in a way that felt refreshingly personal. Through these commissions, I discovered a whole new community of creatives and fans who appreciated the work I was doing.
Eventually, this passion evolved into something larger—a merchandise store called Lemonbubble. What began as a side project became a way to share my art with a broader audience. Lemonbubble is a space where art meets everyday life. I create and sell a variety of items, from comic prints to quirky lifestyle products that showcase my designs. The store reflects my belief that creativity should be accessible, functional, and fun.
Balancing these artistic pursuits with my professional life has been incredibly rewarding. Working on Lemonbubble and comics commissions has enhanced my creativity, allowing me to think outside the box in my branding role. Whether it’s conceptualizing a new product or designing a comic strip, art has taught me that storytelling, in any form, is the most powerful tool for connection.
