Basic Attention Token

1. What is the token?

• Basic Attention Token (BAT) is a blockchain-based system integrated with the Brave web browser.

• The token is created by Brendan Eich to enhance digital advertising fairness and efficiency.

• The native token of Brave, built on Ethereum, is utilised for measuring, exchanging, and verifying attention.

2. Tokenomics

• BAT is an ERC-20 standard bridged to Ethereum and Solana.

• Tokens in the growth pool incentivi

• s

• e BAT ecosystem participation.

• Advertisers purchase BAT to place ads, with ~70% going to Brave users and ~30% to Brave.

3. Market Data

As of today 21 November 2024, the price of Basic Attention Token is ₹18.87 INR, with a 24-hour trading volume of 31064672.59 USD. The market capitalisation for Basic Attention Token is 322797805.04USD. The circulating supply is 1495658356.95 Basic Attention Token, with the total supply also being 1500000000 Basic Attention Token.

Pros:

• BAT offers diverse usages, such as tipping and low advertising costs, providing flexibility and affordability for users.

• It operates in a decentralised manner, enhancing user experience and privacy by removing intermediaries and centralised control.

• BAT enables direct revenue generation for content creators while maintaining an efficient system for transactions and rewards.

Cons:

• Despite its benefits, BAT faces challenges related to limited popularity and adoption, hindering its widespread use.

• Ethereum's high fees and scalability issues present obstacles for BAT's ecosystem, impacting transaction costs and scalability.

5. Why Should You Invest in the coin

• BAT offers a unique approach to digital advertising, rewarding user attention while ensuring privacy.

• Increasing adoption and demand could lead to token value appreciation.

6. USP of the coin

• BAT’s USP lies in its innovative digital advertising approach, prioritising user privacy and content creator revenue.

7. Problem the coin is solving

• BAT addresses privacy violations, declining revenue for publishers, and ad effectiveness assessment issues.

• The coin aims to create a transparent, efficient, and privacy-centric ecosystem.

8. Founder and team background

• Brendan Eich, co-founder of Mozilla and Firefox, created BAT.

• Brave Software, the company behind BAT, was co-founded by CEO Brendan Eich and CTO Brian Bondy, who were previously of Khan Academy and Mozilla.

9. ICO Price

• BAT launched in May 2017, offering 1 billion tokens in an ICO, generating over US$35 million in 30 minutes.

10. Risks Associated in Investing in the Coin

• Regulatory Risk: There is a possibility that the SEC could classify BAT as a security, impacting its price and operations.

• Limited Participation: BAT's launch sale saw fewer than 200 participants, suggesting potential challenges in community engagement and distribution.

• Ethereum Dependency: High fees and scalability issues inherent to Ethereum pose risks to BAT's transaction costs and network performance.

11. Whitepaper Insights

The Basic Attention Token (BAT) Whitepaper outlines a revolutionary approach to redefining the digital advertising landscape through blockchain technology. At its core, BAT aims to address the myriad inefficiencies, privacy violations, and trust issues plaguing the current digital advertising system. The whitepaper introduces BAT as a utility token for the Brave browser, a platform designed to facilitate a more direct, transparent, and fair exchange of value between users, advertisers, and content creators.

Advertisers face challenges ensuring their ads reach their intended audience, users are bombarded with irrelevant and intrusive ads, and content creators need help monetise their content effectively.

platform for digital advertising. The Brave browser, integral to this ecosystem, features an in-built ledger system that accurately measures user attention and rewards users for their engagement with ads. This attention is quantified in BAT tokens, which advertisers purchase to gain access to user attention. Users, in turn, receive BAT tokens for viewing ads, creating a more equitable distribution of advertising revenue.

ed data collection and the use of zero-knowledge proofs to protect user identities while ensuring accurate ad targeting.

Furthermore, the whitepaper discusses the potential of BAT to disrupt the traditional advertising model by reducing fraud, increasing transparency, and improving the overall user experience. It envisions a future where digital advertising is not only more efficient and cost-effective for advertisers but also more rewarding and less intrusive for users.

The BAT whitepaper concludes by outlining the roadmap for the project's development and deployment, including plans for scaling the platform, expanding its user base, and exploring additional use cases for the BAT token beyond advertising. It presents BAT as a pioneering solution that could redefine the economics of digital content and advertising, benefiting all stakeholders in the ecosystem.

In summary, the Basic Attention Token Whitepaper presents a compelling vision for the future of digital advertising, one that leverages blockchain technology to create a more transparent, efficient, and user-friendly ecosystem. By directly linking the interests of users, advertisers, and content creators, BAT aims to solve the fundamental problems of the current advertising model, paving the way for a more sustainable and equitable digital content economy.