Decentraland

1. What is the Token?

• Decentraland, abbreviated as MANA, is a decentralised virtual reality platform on the Ethereum blockchain, enabling users to create, experience, and monetise content and applications.

• Users buy virtual land as NFTs using MANA tokens on the Decentraland platform.

• MANA, an ERC-20 token, purchases land, in-game items, and services and participates in governance through the Decentraland DAO.

2. Tokenomics

• The initial MANA distribution of the coin is as follows:

• 40% to ICO participants

• 20% to the Decentraland Foundation

• 20% to the team and early contributors

• 20% to the community and partners.

• Decentraland implements a 2.5% token burn on transactions, introducing a deflationary mechanism as more LAND is purchased.

3. Market Data

As of today 12 May 2025, the price of Decentraland is ₹31.59 INR, with a 24-hour trading volume of 63653062.8 USD. The market capitalisation for Decentraland is 720841013.03USD. The circulating supply is 1942255184.11 Decentraland, with the total supply also being 2193179327.32 Decentraland.

4. Token Pros and Cons

Pros:

• MANA supports liquidity for in-game items and has a deflationary feature to sustain item value.

• The coin offers a blend of creativity and financial opportunity within a decentralised control framework.

Cons:

• Low player engagement with reports of minimal daily active users.

• Limited to the Ethereum network, reducing interoperability with other cryptocurrencies for asset purchases.

5. Why Should You Invest in the Coin?

• Investing in MANA is compelling due to its pioneering role in the metaverse for virtual living, shopping, working, and socialising, alongside its market economy utility and growth potential.

6. USP of the Coin

• Decentraland's USP is its fully decentralised metaverse, offering actual digital asset ownership and a vibrant community governed and owned by its users.

7. Problem the Coin is Solving

• Decentraland enables actual digital asset ownership, addressing the loss of progress and assets in traditional gaming upon game exit.

8. Founder and Team Background

• Co-founded by Ariel Meilich and Esteban Ordano, Decentraland is driven by their blockchain and software development expertise, with support from the Decentraland Foundation.

9. ICO Price

• MANA's ICO price was $0.024 in August 2017, raising $25.5 million.

10. Risks Associated in Investing in the Coin

• Investing in MANA carries the risk of significant price volatility and regulatory uncertainties, which could impact its value and legal status within rapidly changing cryptocurrency markets.

• Technical challenges on the Ethereum network, such as scalability, congestion, security vulnerabilities, and Decentraland's reliance on user and developer engagement, pose additional risks to the token's success and liquidity.

11. Whitepaper Insights

The Decentraland whitepaper outlines the project's vision to create a decentralised virtual reality platform where users can create, experience, and monetise content and applications on the Ethereum blockchain. It introduces MANA, an ERC-20 token that serves as the currency within Decentraland, allowing users to buy and sell virtual plots of land (LAND), in-game items, and services and participate in governance through the Decentraland DAO.

The whitepaper details the technical architecture of Decentraland, which consists of three layers: the consensus layer, the land content layer, and the real-time layer. The consensus layer is built on Ethereum smart contracts, managing land ownership and the rules of the virtual world. Using a decentralised distribution system, the land content layer stores and distributes the content that users create. The real-time layer facilitates user interactions and experiences within the virtual world.

Decentraland's governance model is highlighted, emphasising the role of the Decentraland DAO in decision-making processes. MANA token holders can propose and vote on policy updates, land auctions, and the types of content allowed within the virtual world. This decentralised governance structure ensures that Decentraland remains an open and community-driven platform.

The whitepaper also addresses the economic and social aspects of Decentraland, discussing how it enables new forms of online interaction, creativity, and commerce. It envisions a virtual economy where users can earn MANA through content creation, digital services, and participation in the ecosystem. The document elaborates on the potential use cases for Decentraland, ranging from virtual real estate and advertising to social gatherings and educational experiences.

In conclusion, the Decentraland whitepaper presents a comprehensive vision for a decentralised virtual reality platform that leverages blockchain technology to empower users with actual ownership and governance of digital assets and spaces. It underscores the project's commitment to creating a vibrant, user-owned metaverse that fosters innovation, creativity, and community engagement.