Ambire AdEx

Originally established in 2017 as a decentralized ad exchange, AdEx has evolved into a comprehensive advertising protocol with over 20,000 registered users that utilize blockchain and programmatic advertising to elevate digital advertising. This makes it a lucrative option for web3 advertising. AdEx has become a pivotal Demand-Side Platform that facilitates billions of micropayments on the blockchain, This enables advertisers to access an unexplored market of potential crypto users through real-time bidding, programmatic technology, and partnerships with premium publishers. With a focus on direct collaborations, AdEx ensures a streamlined ecosystem for interactions between publishers, advertisers, and end users.

ADX, the native token of AdEx, serves as the platform's native utility token, playing a pivotal role in rewards, governance, payment, and staking. It incentivizes validator uptime, ensuring seamless advertising campaigns.

You can pay using stablecoins or using the native token and the fees are relatively cheap compared to traditional advertising.

ADX has raked over 350 million impressions as of January 2024 which should indicate the room for growth in web3 advertising.

ADX is down 95% from its ATH as of Jan 2024 indicating the volatile nature of the coin.

As per Coinmarketcap, 95% of maximum supply is in circulation as of January 2024.

Changes in regulations or legal frameworks could impact the operation, acceptance, or growth of such platforms.

One should research fundamentals and the protocol's roadmap as it gives the user an idea about the protocol's activity.